By Clemens Rettich, on March 19th, 2010
Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast.
I wrote in my piece “What If Your Business Disappeared Tomorrow?” that all businesses function somewhere on a continuum between commodities & relationships/experiences . Yastrow’s book is an elegant and practical text on how to focus your business squarely on the relationship end of that spectrum.
In a world where customer loyalty is the most important constant . . . → Read More: ‘We’ by Steve Yastrow
By Clemens Rettich, on March 1st, 2010 Image by Clarita
David Rendall’s excellent Freak Factory site has a sub-title that reads “Embracing uniqueness by flaunting weakness”. Flaunting is what Rendall and his writing are all about. Instead of trying to balance, compensate, improve, or fix our weaknesses, his thesis is that by celebrating what we suck at, we are also celebrating what makes us unique and valuable.
This is a natural progression from the work of Marcus Buckingham and many others on strength-focused development. Buckingham, especially in The One Thing You Need to Know… About Great Managing, Great Leading, and Sustained Individual Success, drives home . . . → Read More: David Rendall’s Freak Factory
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