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Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast. I wrote in my piece “What If Your Business Disappeared Tomorrow?” that . . . → Read More: ‘We’ by Steve Yastrow Image by Clarita In Canadian Business, Andrew Wahl reviewed an initiative by Pitney Bowes Canada to create an in-house leadership development program. The initiative was lead by the president of Pitney Bowes Canada, Deepak Chopra (not the famous author, but sounds like one hell of a leader), and has resulted in a number . . . → Read More: What Keeps Managers Awake at Night? Image by Clarita David Rendall’s excellent Freak Factory site has a sub-title that reads “Embracing uniqueness by flaunting weakness”. Flaunting is what Rendall and his writing are all about. Instead of trying to balance, compensate, improve, or fix our weaknesses, his thesis is that by celebrating what we suck at, we are also . . . → Read More: David Rendall’s Freak Factory |
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