|
Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast. I wrote in my piece “What If Your Business Disappeared Tomorrow?” that . . . → Read More: ‘We’ by Steve Yastrow Image by Clarita If your business disappeared tomorrow, would anybody miss you? No one wants to close their doors. But let’s imagine the unthinkable: how would your customers respond if you had to close up shop? I can think of two scenarios… Scenario one: you disappear and no one notices… That would . . . → Read More: What if your Business Disappeared Tomorrow? You spend considerable time and effort networking. You think you are doing it all right. You understand the 20/80 rule, and you focus your time and energies on the 20% of connections that get you 80% of your business. Your ‘elevator pitch’ has perfect pitch. You go to all the right functions to . . . → Read More: How To Sabotage Your Own Networking 1. Do I need a smartphone for business? Image by Clarita How would you answer these questions: Do you work away from the office? Do you have a schedule out of the office that changes week-to-week? Are you in sales or any form of time-sensitive client support? If you answer yes to . . . → Read More: Do I Need a Smartphone for Business? An article in Canadian Business describes a new contest emerging between Canadian municipalities and Tim Hortons. Tim Hortons is engaged in a campaign to challenge Canadian municipalities seeking to curtail the impacts of emmissions and congestion caused by drive-through operations. Tim Hortons derived 50% of its $2 billion revenues last year from drive-thru traffic. . . . → Read More: Tim Horton’s — Good Corporate Citizen? |
Tungle.meBook a meeting with me |
|
Copyright © 2010 Clemens Rettich - All Rights Reserved |
|
