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Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast. I wrote in my piece “What If Your Business Disappeared Tomorrow?” that . . . → Read More: ‘We’ by Steve Yastrow Image by Clarita If your business disappeared tomorrow, would anybody miss you? No one wants to close their doors. But let’s imagine the unthinkable: how would your customers respond if you had to close up shop? I can think of two scenarios… Scenario one: you disappear and no one notices… That would . . . → Read More: What if your Business Disappeared Tomorrow? You spend considerable time and effort networking. You think you are doing it all right. You understand the 20/80 rule, and you focus your time and energies on the 20% of connections that get you 80% of your business. Your ‘elevator pitch’ has perfect pitch. You go to all the right functions to . . . → Read More: How To Sabotage Your Own Networking |
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Copyright © 2010 Clemens Rettich - All Rights Reserved |
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