Thinking from the back of the envelope…
Sometimes It’s Not Enough to be Unique
Sometimes the value we offer just doesn’t match a need in our market or community. As the common wisdom once went, “There’s no selling coal in Newcastle.” They’ve already got lots, thank you!
We call that a market without white space. It’s all filled with lots of shapes and colours already, and doesn’t need any more.
It’s also a sponge. When a sponge is full, shy of wringing it out, nothing you can do is going to make room for more. Changing up your . . . → Read More: Find a New Sponge