Too many people in business have fuzzy ideas about what constitutes effective networking. They believe that by standing around in undifferentiated ‘business’ crowds, wearing a name-tag, and banging home that elevator pitch over and over again, somehow connections and referrals will somehow sprout around them like mushrooms. Fuggetaboutit.
Networking is fundamentally about developing trust in people who you can make a difference for.
The two things you need to do to build trust are:
1. Deliver. Make a commitment to someone: to help them, to make some positive difference; and then deliver. Come through on your commitment.
2. Drink . . . → Read More: What Networking Like a Pro Really Means
