Book Review « CLEMENS RETTICH

Leonard Mlodinow : The Drunkard’s Walk – How Randomness Rules Our Lives

By Clemens Rettich, on September 6th, 2010

A trader named Bob Stovall correctly predicted turns in the stock market for 18 out of 19 calendar years. Was he an investment genius?

You have a group of employees who are mastering their fields but every once in a while you have to provide some ‘correction’. When you try to reward the positive performances as all the research says you should, your team seems to do worse the next time out. When they blow it and you comment on their failures in a loud voice, they seem to do better next time out. Should you avoid positive reinforcement?

‘We’ by Steve Yastrow

By Clemens Rettich, on March 19th, 2010

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Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast.

I wrote in my piece “What If Your Business Disappeared Tomorrow?” that all businesses function somewhere on a continuum between commodities & relationships/experiences . Yastrow’s book is an elegant and practical text on how to focus your business squarely on the relationship end of that spectrum.

In a world where customer loyalty is the most important constant . . . → Read More: ‘We’ by Steve Yastrow