By Clemens Rettich, on February 5th, 2011 
Each week I bring together a few articles that add value to our work of becoming better communicators in business. How Brands Rediscover the Lost Art of Conversation
“Brands and consumers are now in dynamic conversation.” Bingo. The question is, how good are most businesses at being conversationalists? Sadly, most suck. Read this and learn how to suck less. Read…
Social Media: You Had Me at Hello, But Then You Lost Your Mind
Love this: One of the best reads this week. Learn how to use social nurturing to build real connections with potential paying customers. And remember . . . → Read More: On Message: Your Weekend Business Communication Reading – Feb 4
By Clemens Rettich, on January 15th, 2011 
Each week I bring together and summarize a few articles that add value to our work of becoming better communicators.
2 Ways to Effectively Speak with Your Customers
Are you speaking TO your customers or communicating WITH them? Useful points in this article that would have been even more useful. It should have been 3 Ways to Effectively Speak with Your Customers. #1 should be to listen well. You can’t speak effectively to a customer if you haven’t first listened well. It’s a non-negotiable prerequisite. Read…
Professionally Personal On Facebook
”Treat Facebook like a coffee shop, not your living . . . → Read More: On Message: Your Weekend Communications Reading, January 15
By Clemens Rettich, on January 8th, 2011
Each week I bring together and summarize a few articles that add value to our work of becoming better communicators.
Why Every Entrepreneur Should Write
Writing a blog is about more than just getting your ideas out and establishing authority. Writing is one part of the communication cycle, and to quote the author Jason L. Baptiste “It Is A Rapid Accelerator Of Serendipity”. By themselves, the articles are only old school web 1.0 content. It is the connections and the conversations that make blogging a social medium. What has your online writing brought you? Read…
Richard Branson on . . . → Read More: On Message: Your Weekend Communications Reading, January 7
By Clemens Rettich, on December 18th, 2010
Each week I bring together and summarize a few articles that add value to our work of becoming better communicators.
What Does Your Audience Want to Hear?
Is writing to trending topics just to drive traffic a good practice? Not if you are engaged in long-term authority-building. Your audience wants answers and challenges, not trends.
Why I Was Wrong About Twitter
As a marketing tool Twitter still has a long way to go, even in the softest sense of relationship building and sustaining. With only 7% penetration in North America there are just not enough active users to connect . . . → Read More: On-Message: Your Weekend Communications Reading, December 18
By Clemens Rettich, on December 3rd, 2010
Image by Clarita
Each week I bring together and summarize a few articles that add value to our work of becoming better communicators.
8 Recent Updates for Facebook Business Pages
Facebook has made a number of changes to Pages. If you use Pages for your business, this article is worth checking out. Two that stood out for me are the live insights (including number of times your post was seen) for administrators, and the ability to change your Page name if you have fewer than 100 fans.
Technology and Emotions- Are Text Message Apologies Acceptable?
Is it OK . . . → Read More: On Message: Your Weekend Communications Reading–December 4
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