Each week I bring together a few articles that add value to our work of becoming better communicators in business. Short on time? Watch for the *Must Read* where I think you’ll get the best bang for your reading buck!
How To Build And Maintain Your Customer Relationships *Must Read*
The number one marketing most businesses make? Failing to follow through and stay in touch. Great customers are customers for life, but if you don’t stay in touch, they will disappear. Read more…
Writing Content is Not a Job for Sissies
I love this “Write about your target audience – not to them.” Spend more time describing your audience’s reality (of course you have to know audience first), and less time talking at them about yours. People will invest in your products, ideas, and services if you can demonstrate you really get how those things fit into their lives and solve problems they have. Read more…
You Can’t Crowdsource Loyalty: Why “Vote-for-me” Awards Should Die *Must Read*
One of my favourite topics: ‘get popular quick’ schemes in social media. ANYTHING that promises 1000’s of followers at any price, is a disaster. And businesses that use them don’t get it and should go back to social media 101. Customers and fans acquired in this way vanish as quickly as they came, and don’t respect you in the morning. Read more…
60+ Ways to Leverage & Use Twitter to Grow Your Business *Must Read*
Still wondering if Twitter has value for your business? Get over it. It has value. How much value is determined by your imagination and quality of execution (surprise!). This is a must-read article for over 60 ways to use Twitter in business! Read more…
7 Ways to Write a Better ‘About Us’ Page
Kill the stock photographs! Yes! This is an excellent article about writing ‘About Us’ copy, but I really went woo-hoo when I read the part about eliminating stock photographs!. Few things turn me off faster because they communicate a *complete* absence of character or credibility. Read more…
5 Signs You Need a Marketing Makeover *Must Read*
Do you know who you are? More importantly, are your customers clear about who you are? Are you in real conversations with them? No? Then you need a brand makeover. Want a diagnosis to see how healthy your brand is? Read more…
Want to improve your communication with employees, partners, and customers? I help organizations improve communication through social media strategies and management-level workshops.
