Each week I bring together a few articles that add value to our work of becoming better communicators in business. Short on time? Watch for the *Must Read* where I think you’ll get the best bang for your reading buck!
Brand Building Requires Courage *Must Read*
Getting noticed in business is good. Unless you are afraid of getting noticed. We always fantasize that standing out and being different from our competitors is a great thing. But we forget that in order to do that we actually, really, have to be different. And that takes more courage than most understand. A good article to drive that point home. Read more…
Botox Can Dull Ability To Read Emotion In Others
Why am I not surprised? There is a beautifully elegant irony to this: the treatment that allows us to distance ourselves from our own reality, even hinders us from being empathetic for the reality of others. Another part of this story is fascinating too: imitation is not just a sincere form of flattery; it is a critical part of empathy. Read more…
55 Ways to Use LinkedIn to Grow Your Business *Must Read*
It wasn’t that long ago that many (including me) wrote off LinkedIn as not much more than a static online-resume. But in the last 6 months or so I have become increasingly interested in the power of LinkedIn to play a sophisticated role in B2B marketing. One exampel is LinkedIn Groups. If you haven’t explored that part of LinkedIn, you are missing an opportunity for learning and networking. This article presents 55 ways you can leverage that power. Read more…
Related article: Get a Job Tweeple! Your Online CV Matters
How To Drive Traffic To Your Company’s Contact Page *Must Read*
How much traffic does your contact page get? Even more importantly, how many conversions take place there? If you don’t know the answer to those questions, read this article. Unsexy nuts ‘n bolts, but extremely useful. Read more…
Defamation in Social Media
How aware are you about the legal limits of your right to comment critically on the behaviour of a business? This article is a good place to start. It might be new media, but the old rules still apply. Read more…
Tooting Your Own Horn on Twitter *Must Read*
which are Twitter users doing more: posting or reading? The answer has implications for the most effective ways to approach this channel. An enjoyable article. Read more…
Related Articles: Why Use Twitter for a Small Business? & The Journey of Ten Thousand Tweets: Start it Right
How to Convince the Press That You’re an Expert
Establishing authority in your field or industry is one of the three golden rings of social media. This article gives some very useful suggestions about how to connect your expertise to possible channels in traditional media. Read more…
How Fast-Growing Companies Use Social Media Marketing *Must Read*
Want proof from real women running real businesses that social media works? Read this excellent article. These are stories that can make a difference in the way you think about social media, both its value and its use. Read more…
The Single Biggest Way to Be More Persuasive
Talk with your hands. And not the way you think. When I coach clients on the power of non-verbal communication, I have not included this new piece of research. I will now! Read more…
Related article: Are You Asking?
Want to improve your communication with employees, partners, and customers? I help organizations improve communication through social media strategies and management-level workshops. When it comes to business and social media, Twitter has become the ‘difference maker’ Try my online 6-day Twitter BootCamp.
