By: Claudia Waitman, President & CEO of Junction International
When I introduce myself to small businesses and explain what Junction International offers in terms of translation and cross cultural consulting services, I often get the response: “That’s great. But lucky enough for us, one of our employees speaks Spanish.” Or worse yet, I’ve even heard, “We used an online free translation site and then I tweaked it thanks to my high school French classes.” While all too common, these responses still make me want to scream!
Translation is the communication of the meaning of a source-language text by means of an . . . → Read More: Hola Equals Hello… But It’s Not That Simple
A guest post by Claudia Waitman of Junction International
The world is shrinking. Meanwhile, companies are growing and expanding. However, no matter the size of your business, you’ll likely cross paths with a customer from another culture. To be competitive and one step ahead of the competition, true business professionals need to be culturally savvy.
Not only is it important to be culturally aware when competing for new business and attracting new customers, but it’s also critical within internal business culture at companies – especially when the business is growing into new markets.
A perfect example is India, where people . . . → Read More: Kisses & Bows: Cross-Cultural Consulting