By Clemens Rettich, on January 11th, 2012 
Thinking from the back of the envelope…
Sometimes It’s Not Enough to be Unique
Sometimes the value we offer just doesn’t match a need in our market or community. As the common wisdom once went, “There’s no selling coal in Newcastle.” They’ve already got lots, thank you!
We call that a market without white space. It’s all filled with lots of shapes and colours already, and doesn’t need any more.
It’s also a sponge. When a sponge is full, shy of wringing it out, nothing you can do is going to make room for more. Changing up your . . . → Read More: Find a New Sponge
By Clemens Rettich, on December 20th, 2011 
Lend me your ears
When Shakespeare penned the words “Friends, Romans, countrymen, lend me your ears…” in Julius Caesar he did his share to perpetuate the tradition that confuses great oratory with great communication. That tradition has done more to damage our understanding of good communication than almost anything else.
Check out Google. Enter the search term “communication”, and click on the “Images” search tab. Count the number of ears that are featured as opposed to mouths, megaphones, speakers, etc. We say “I’m all ears…” but you wouldn’t know it from the walk we walk. It’s all talk! It . . . → Read More: The Ears Have It
By Clemens Rettich, on November 22nd, 2011 
The biggest misconception about improvisation is that it is all about making stuff up… that anything goes.
The reality is that good improvisation, whether it is jazz, classical Indian music, or improv theater, is always grounded in a strong set of rules and guiding principles.
A new improv game for business
The next time you are onboarding a new recruit, here’s a little improvisation I would like you to undertake. The rules:
Confirm that the candidate has the basic skills (and only the basic skills) required to do the job Present the candidate with the current written objectives for . . . → Read More: The Ultimate Business Improv
By Clemens Rettich, on November 15th, 2011 
What are you selling?
If nothing, then you are not in business. If only commodities, then you won’t be in business for long.
“But wait,” you say “I am a service provider. I don’t sell commodities. So I guess I’m safe.”
Sorry. A service alone is still a commodity. In the brave new world of social business, anything is a commodity to the extent to which it is a) a transaction that consists only of the exchange of a good or service for money, and b) reproducible in every important way.
So a service which is repeated over . . . → Read More: The Social Market: Relationships, Stories, and Desire
By Clemens Rettich, on October 11th, 2011 
This morning, (October 11, 2011) IBM (TSX: IBM:US) released a valuable study into the pressures, stresses, and some successes of corporate Chief Marketing Officers trying to come to terms with the rapidly shifting ground-rules in their worlds.
IBM conducted face to face interviews with more than 1,700 chief marketing officers from 64 countries and 19 industries. This study, entitled From Stretched to Strengthened is part of an ongoing work called the C-Suite research program, interviewing 15,000 CEOs, CFOs, CIOs, CHROs and CSCOs.
Over the next few days I will be exploring different facets of the CMO study; it has . . . → Read More: 2011 IBM Study: What Keeps Your CMO Awake At Night?
By Clemens Rettich, on October 4th, 2011 
Engagement has become one of those nod your head buzzwords. We all suspect it’s a good thing, but most of us have no concrete understanding of what it means.
What engagement does means:
The feeling that we matter at work; that the unique skills and experience we bring to the team are valued, and would be missed if we weren’t there The deliberate act of engaging with employees to share their input and feedback to improve the organization. Done right, this leads back to #1!
The decades-long work by Marcus Buckingham and the Gallup organization have provided irrefutable evidence that the absence . . . → Read More: Tell Me I Matter & We Both Win
By Clemens Rettich, on April 11th, 2010
Image by Clarita
How to keep the wheels turning even when you aren’t looking…
The Problem: you want your staff to go the extra mile. You want your team to take some risks. You want your employees to ‘get the big picture’ and do what it takes to make it happen. You want the wheels to stay on the bus even when you aren’t there.
What you want is engagement.
But no one’s buying. If you want something done you have to spell it out in detail, or just give up and get to that ugly . . . → Read More: Perpetual Motion Management
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