By Clemens Rettich, on November 15th, 2011 
What are you selling?
If nothing, then you are not in business. If only commodities, then you won’t be in business for long.
“But wait,” you say “I am a service provider. I don’t sell commodities. So I guess I’m safe.”
Sorry. A service alone is still a commodity. In the brave new world of social business, anything is a commodity to the extent to which it is a) a transaction that consists only of the exchange of a good or service for money, and b) reproducible in every important way.
So a service which is repeated over . . . → Read More: The Social Market: Relationships, Stories, and Desire
By Clemens Rettich, on September 23rd, 2011 
Facebook is experiencing seismic shocks as it tries one more time to find the perfect fit between our lives and desires, and the larger social (and social business) community.
Unlike various software platforms, Facebook has never really adopted the public version number (beta, 1.0, 1.x, 2.0…) game. It has been more organic and idiosyncratic than that. Certain changes do seem to have been on the ‘new model’ level however: news feeds (that introduction was interesting), fan pages, Facebook chat, the appearance and disappearance of tabbed profiles (Facebook ‘beta’), all might have been seen as new version numbers.
What about . . . → Read More: Facebook 3.0? New Feature Round-Up
By Clemens Rettich, on April 16th, 2011 
Each week I bring together a few articles that add value to our work of becoming better communicators in business. Short on time? Watch for the *Must Read* where I think you’ll get the best bang for your reading buck!
Stages of Cross Cultural Awareness
Which stage of cultural awareness are you at? If you are at the most integrated stage, you not only acknowledge the differences and frames of perception, but you are able to move between them fluidly. Read more…
8 Strategic Blog Home Pages that Draw Readers Deeper
Does your blog keep readers reading past the . . . → Read More: On Message: The Best of Business Communication – April 16
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