As humans we seem to be wired for games and keeping score. Even when there is no material reward, we want to know how we did compared to others.
Perhaps that drive is connected deep down to some kind of evolutionary imperative where competition for food, mates, offspring, or just the number of people watching our backs for saber tooth tigers meant the difference between walking upright or remaining a threatened knuckle-dragger. Accountants and comptrollers aren’t the only bean counters out there. We all are.
Whatever the root of the counting instinct, it is the cause of much distraction . . . → Read More: Vanity, Vanity – What Social Media Metrics Don’t Tell You
