Steve Yastrow’s book We, The Ideal Customer Relationship, is my favourite book yet on marketing and customer relationships. Reading it both confirmed and transformed my own thinking on business and marketing in an environment where the old rules are changing fast.
I wrote in my piece “What If Your Business Disappeared Tomorrow?” that all businesses function somewhere on a continuum between commodities & relationships/experiences . Yastrow’s book is an elegant and practical text on how to focus your business squarely on the relationship end of that spectrum.
In a world where customer loyalty is the most important constant . . . → Read More: ‘We’ by Steve Yastrow
