By Clemens Rettich, on October 11th, 2011 
This morning, (October 11, 2011) IBM (TSX: IBM:US) released a valuable study into the pressures, stresses, and some successes of corporate Chief Marketing Officers trying to come to terms with the rapidly shifting ground-rules in their worlds.
IBM conducted face to face interviews with more than 1,700 chief marketing officers from 64 countries and 19 industries. This study, entitled From Stretched to Strengthened is part of an ongoing work called the C-Suite research program, interviewing 15,000 CEOs, CFOs, CIOs, CHROs and CSCOs.
Over the next few days I will be exploring different facets of the CMO study; it has . . . → Read More: 2011 IBM Study: What Keeps Your CMO Awake At Night?
By Clemens Rettich, on June 28th, 2011 Each week I bring together a few articles that add value to our work of becoming better communicators in business. Short on time? Watch for the *Must Read* where I think you’ll get the best bang for your reading buck!
Peer Index vs. Klout
Measuring the real impact of personal and corporate brands on social media; using rubrics like ‘influence’ ‘reach’ and ‘authority’ has become a bit of a Grail quest. The leader in the area right now is Klout, but it has a LOT of holes in its algorithms. This article does a great job of exploring just . . . → Read More: On Message:The Best of Business Communication – June 28
By Clemens Rettich, on November 13th, 2010 
Here are the communication articles that made me think or gave me a lift this week!
Bosses: Give Frequent and Usable Feedback Frequency matters. We talk a lot about quality time, but the truth is in management that frequent touches, frequent feedback, is critical to keeping the bus pointed in the right direction. If you don’t set aside time for frequent and helpful interactions with your team, you have no one to blame but yourself when things start to slide sideways.
My Life as a Mac Savvy Agent Make your activities matter. More. I am always reminding clients to . . . → Read More: On Message: Your Weekend Reading 10.11.13
|
Is Your Business Growing with Social Media?
15 Weeks Working with Me Online, and It Will!
Watch the Video
|
